The post you are reporting:
Introducing the 'social supermarket': Where even Britain's poorest people can afford the finest food
'Community Shop' has opened its first supermarket outlet in Goldthorpe in South Yorkshire
The Nescafe Azera Coffee should have sold in a supermarket for £3.29 however a manufacturing error meant that instead of the advertised 60g its contents weighed in at a paltry 59g.
Normally the "barista-style" powder would have been consigned to landfill - or slightly more palatably - been consumed in a giant anaerobic digester. Today however it was being offered for sale at Britain's first social supermarket at the bargain price of just 99p.
It was a similar story for the undamaged but undelivered toiletries returned to the Ocado depot, the incorrectly packaged Muller yogurts or the Asda Gruesome Gooballs left languishing unwanted with the passing of Halloween.
Despite being perfectly in date and among some of the country's most popular brands, they were on sale in Goldthorpe, South Yorkshire today, among produce 70 per cent cheaper than in normal shops.
The former pit village, scene of some of the most vitriolic scenes on the day of Margaret Thatcher's funeral, is among the most deprived communities in the country. At local schools up to seven in 10 pupils are on free school meals - three times the national average.
"We have shoppers here who are young mums who are holding down two jobs to fit around childcare and school and are still not managing to break through the poverty threshold," said Sarah Dunwell, project leader at Community Shop, an organisation which plans to open 20 such social supermarkets by Easter next year, including six in London.
"We have all sorts of comments about people getting out of bed and getting a job but some of our members are clinging on every week. There are so many people making hard decisions about putting money in the meter or food in their children's lunchbox - families feeding the kids but who can't eat that night themselves. When this happens day after day it is soul destroying," she added.
Full story Independent.