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Howard,
I am no expert and this is just my opinion, this has probably been mentioned before, but here goes, I have been a frequent visitor to Dover working there for many years. I think your biggest problem is your split between town and seafront. Deal Folkestone, Ramsgate etc all have town centres with seafronts, harbours that locals and visitors use in the same outing. I don't think this happens in Dover, for two reasons. One is traffic is directed from either end, straight through limekiln/ townwall, and out the other side. and I am sorry but that is not a pretty route for any potential visitors, I know there are access roads and signs to seafront/town centre, but not inviting enough to make people stop and explore, for example people coming into Deal from Dover, have to drive up onto our seafront, cafes, pier shops pubs amusements shellfish stores all on display. I don't think even your own locals or visitors to your town centre, do both. They go shopping then go home or they go to the seafront and go home. In Deal many locals and visitors visit seafront then the shops as well, or visa versa. The Market Square could be a vibrant place with investment and hard work and should be the Hub of Dover. The big TV could be the starting place for this change to happen and should be seized not lost. Roger is going down the right road; more Dover people should support him. I tend to agree with Paul that at the moment Roger needs to choose his carrots wisely, but support him don't criticize him, get together and you will make it work.