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I believe that to be the case as well Paul.
A big company like DFDS can affiord the promotion and marketing of that initiative, when I produced the Discover Dover leaflets, my hope and intention was that all ports that were (at that time it was Boulogne, Calais and Dunkirk) serving Dover, were covered, but I couldn't get the marketing arm of DFDS to agree and I was only asking £250 for the whole back page and part of the front, so a good deal to them and great coverage for Dover.
I did email Chris Newey, but received no reply.
I still believe it would benefit Dover to have a such a leaflet again (I had a new design in mind after working with Roger Knight at R.K. Graphics), but it needed the support of the Hotels - Ramada, Dover Marina Hotel and Spa and the 3 local Premier Inns, but I was advised that their local budgets for this kind of thing was no longer available, so it couldn't go ahead.
Roger