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Here are some of the things this island does during the winter months to keep the town alive.
Food and Beer festivals organised by the Portuguese,Poles,Thai's and Filipinas. They usually consist of about 20 stalls selling traditional food,imported beer,music dancing and arts and crafts. They are held on a paved area about the size of the market square and attract a large number of visitors. There is very little outlay by the states as the different organisations shoulder the burden of the work.
Art and Film festivals, Free films in the park during summer and a winter festival showing new and old classic films in the local cinema and theatre some free others with small entrance fee. Christmas time showing Wonderful Life,Christmas Carol,Seasonal Cartoons are all popular and tickets go very fast for all these family favourites.
Schools are encouraged to put on choir,song dance and music shows. A great showcase for local young talent at little or no cost to the States but it attracts families into town for a coffee,meal etc
Charity Christmas Soup festival where restaurants,cafes organise stalls selling homemade soup in plastic cups as they compete for the best island soup award.Mulled wine and mince pies flow freely. This weekend festival is a great draw and accompanied by different schools singing carols throughout the day and the Sally Army belting out music round the tree and crib.
These fetes don't cost a lot but they draw people into town from the parishes and keep it buzzing.There are under 100,000 residents on the island and sometimes during the winter months you would think that most of them were in town.
I am sure there are a myriad of reasons (excuses) why Dover can't do some of these things to attract folk into the Market Sq but for the life of me I don't know why.