yes this should be a very useful initiative and you are right the dog one is a touch ermm.... barking!!

But yes pensioners are very vulnerable and they are forever being ripped off, you need look no further than those tv programmes like Watchdog. Its also very difficult keeping up to speed, as you get older, on your entitlements, which are forever changeing and shifting about, due to Budgets and so on.
So it would be good if we could get that phone number out as much as possible.