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    I am in the process of filling out an application form for funding to help with the proposed clean-up in the Clarendon alleyways and this is some of the jargon I am having to contend with.

    1. Evaluation: To design and undertake appropriate evaluation tools / indicators to track performance of delivered measures both in the short and longer term. Particular reference to local performance of LAA2 targets.

    2. Sustaining the difference: Reduce the need for repeat visits by exploring and implement 'target hardening' measures. Behaviour change opportunities through social marketing.

    3. Real and visible improvements / differences.

    4. Communications: Robust communications plan to involve, inform and feedback to local residents and other stakeholders on action taken and results achieved. In addition, the opportunity is taken to educate and reinforce positive behaviours. Key audiences and minority groups receiving appropriate and considered messages and information.

    5. Public confidence: Ensure communications of activity is tailored to positively support public confidence.


    SECTION C: DESIRABLE OBJECTIVES - Please identify and provide details for the relevant objectives to your project / work stream (it is recognised that not all will be appropriate.

    1. Community involvement - identify opportunities for voluntary roles to support local engagement and ownership of areas.

    2. Community Payback: Consider use of teams to reduce labour costs and support 'Justice Seen Justice Done'.

    3. Innovation: Consider creative / novel tactics to respond to problems holistically rather than in isolation.

    4. Enforcement deterrents: communication to target audience(s) of their responsibilities to comply with legislation and penalties for non-compliance.

    5. Ensure synergy and cohesion of activity to dovetail with other partner initiatives to provide seamless service delivery to the public.


    Is such terminology really necessary ?
    Are they all made up by jobsworths ?
    What happened to plain English ?

    Mad eh ? - or is it me ?



    Roger

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