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  I think you are right Howard, some businesses were happy to pay and join the scheme, but didn't appear to want anyone to know, as they didn't openly offer the discount. A number of businesses did indeed start up their own Loyalty scheme.
  
  The Dover Loyalty Scheme was a good one (well I would say that wouldn't I ?). I had about 60 something members and promoted/advertsed them in the Dover Express every month in a full-page advert and sent emails round about their special offers and promotions via my email address groups.
  
  While I was running it, I had many Towns and Cities (including a couple of London Boroughs) around the Country call me about it asking how it worked; when I explained it to them and its simplicity, they were very interested indeed and asked if they could use my scheme as a template, of course I said yes.
  
  Even after I had called it a day and stopped the scheme, I had people/bodies who had found the web-site and wanted to know more about it - they could not believe that it had NO support from the Town or District Councils. - a bit like most of the initiatives I've tried over the years. Ho Hum.
  
  
  
  
  Roger

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