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Labour did not lose the plot when they became New Labour Alex. On the contrary they had rediscovered the plot, and went on under Tony Blair to deliver three election victories in a row...unheard of previously. Not teeny weeny victories either but victories on a massive scale. If thats not getting the plot then I dont know what is.
It took some painful achieving though, as prior to those great successes they had to complete some pretty serious modernisation. This modernisation allowed them comfortably into the living rooms of ordinary people who knew not a jot about red flag revolution. They shrugged off the ref flag workers party image, abandoned the cloth cap, and embraced the TV age.
In recent times their fortune suffered under Gordon Brown, who clearly as we all know now, was never suitable PM material, which was particularly noticeable as he replced the presidential Blair.
But with all things, fortunes go up and down...you see it right across the board, football teams, companies, marriages, stocks and shares...up and down they go, and Labour will bounce back. We did see an improvement in the latter stages of the last parliamentary session when Cameron was put on the back foot over a number of issues. So things could be picking up for Labour although they are a weaker group than in those heydays mentioned above.