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  It is a particularly awful promo. if the kids are aspiring to be journalist then it completely gives out the wrong message. The grim street Americanisation of almost everything nowadays is very depressing. Proper English usage is required in journalism, what you do as a journalist after that depends very much on the organisation you work for.
  
  But on the other hand...
  Writer Martin Amis did a programme on BBC Four the other night, talking about Englishness and times past. He spoke about his father Kingsley Amis, remembering when he did his first interview with the BBC many years ago. Martin was just a boy then...and when he saw his father on TV speaking in that equally horrible clipped way that used to be the mode of operation for the BBC in those days...he didn't recognise him at all. And cringed with embarrassment..
  "He didn't speak like that at home" said Martin. But when you went on TV in those days you had to do it. Speak like you had an ongoing strangling hernia. Standards had to be maintained..but looking back they were terribly phoney standards.
  
  So we have gone full circle. From that horrible clipped English speak of yore...Dis iz the Bee Bee Ceee..
  to street Americanisation.

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