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When we had our guest house, I negotiated with English Heritage head-office to be able to offer two-for-one vouchers to offer our guests; this was for the mermbers of the Dover Guest House Association. This also applied to members of the Hoteliers Association.
It was for Dover, Deal and Walmer Castles and latter years, included Richborough Roman Fort as well.
The voucher scheme was very successful indeed and having this on the front page of the website(s) worked very well for all members of both groups.
It wasn't available for July and August and for some years not June as well, but all the shoulder months, it was very successful for visitors, the accommodation sector - I'm sure local businesses (including cafes, restaurants and pubs as well as English Heritage).
It wasn't long after the voucher system was stopped by English Heritage, that they started closing in the winter. I do believe that everyone would benefit if the voucher scheme was introduced again.
Roger
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