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Yes this is the oddest thing and it must be particularly galling for the guys currently on the frontline who will lose their jobs and their homes when they return to the UK. It really is bizarre. Kicking out people who have put their lives on the line, have massive amounts of experience, and then to take on new guys who know nothing... with staggering amounts of TV advertising.
The cost of the advertising isnt cheap of course, but relatively minor to the real cost, the cost of recruiting and the cost of training and the cost of inexperience. Its true that fresh youthful blood is always needed but the whole thing is very poor PR at the moment.
Announcing widespread cuts yesterday in personnel, and previously in equipment, yet at the same time the recruitment adv goes on. Perhaps the new young guys keen to join might ponder a moment at the way they in turn will get treated several years down the line.
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