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You may well be right Rick in your scenario of Town centres and their High Streets - but I hope it is a long way away in terms of time.
I know I said it when I ran the Loyalty Scheme and have done many times since - USE IT OR LOSE IT.
If, in gradually increasing numbers, we stop using our High Streets, then it is inevitable that we will lose them, but I will be happy to work my socks off to prevent it.
It's not always just about money though, a lot of people don't find shopping in Dover Town a happy and rewarding experience, so we must try to brighten up the Town as well - the buildings themselves; closed shops left in a disgraceful state; flower tubs with just weeds in, instead of flowers all year round; promoting events with a big re-usable, across-the-road banner, at the Market Square end and at the Town Hall end (can you make one Rick and how much would it cost, the letters on it will need to be able to be changed for each event).
Having a data base of people who love this Town and want to shop here and want to know what's going on - whether events or shops' offers.
Lots of things can be done to help the High Street carry on for a few more generations, many more than I've listed above - but it is as you say Rick, up to the people where to spend their money - either in Town, on the web, or in the big stores like Tesco's or the Westwood Cross's of this World.
The businesses must do their bit too of course - some are and some aren't.
Roger