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    Basic business sense would suggest that the branding and signage should have been completed for the opening to capitalise on the tourists (sorry, visitors) who are in town during the final weeks of the main holiday season.
    The VIC website: http://www.websites.thedms.co.uk/tk-dov/thedms_see.aspx?dms=13&venue=3063544 trumpets the new location but shows the old one by the Town Gaol with a very prominent (internationally recognised) 'i' sign in the foreground!!!!!!!!!

    This has all the hallmarks of managed decline rather than dynamic marketing.

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